Forget the Pink: The Real Cure is Prevention

Here it is again, October, which is designated breast cancer awareness month. This is the month when all is awash in pink.  At this point, plenty of bloggers have pointed out the hypocrisy and pitfalls of the “think pink” movement, so I leave it to them to continue to beat that drum.

Today, I’d like to present two sources that are helpful in understanding and combating breast cancer. The first is an interview on the NPR program “Fresh Air,” in which Terry Gross interviews Dr. Elisa Port. Maybe some of you have already heard this interview. I happened to catch it during drive time around town. Although Dr. Port doesn’t cover all the intricacies of the various types and treatments for breast cancer, she gives an up-to-date overview of the topic, including a good discussion of the current state of research and treatment related to genetic mutations. I found the interview helpful because it is grounded in the facts, not the myths and rumors, about breast cancer. You can find the interview here.

The second source appeared in my e-mailbox just this evening. I don’t know the fine details of the Rethink the Pink organization behind this website, but I was ever-so-glad to see the focus on prevention beyond the usual “diet-exercise” discussion. This site addresses the environmental factors related to breast cancer, specifically the chemicals in health and beauty products that have never been tested or specifically labeled as carcinogenic. Caveat: It does promote products, but with the purpose of giving alternatives to the usual chemical-laden products we find on store shelves. You can find the site here.

Enough of the pink parties. Let’s get serious about real prevention that offers effective alternatives and doesn’t make us feel guilty.

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